What s the difference between Blancpain, Jaeger-LeCoultre and Audemars Piguet, all of three being distant of only a couple of blocks ? There s one brand out of them, just one, which is located in a very small and humble building, just large enough to welcome 40 watchmakers : Blancpain. These people aren t in charge of three-hands watches. They make, they literally give birth to grandes complications and artistic craft watches C what the industry calls ? M tiers d Arts ?.
Of course, Blancpain also has its own plant a few miles away, in order to produce the biggest part of the watch collections, which will probably reach in 2014 a total of 25 000 pieces, according to its CEO himself, M. Marc Hayek. But this little building, now called La Ferme, is a true specificity of Blancpain. It s the heart of haute horlogerie, where all high-end pieces such as the Tourbillon Carrousel come from. Oh, by the way, even if we call it ? the farm ?, the building was, centuries ago a mill !