What are those green links?
The green links are provided by a product called IntelliTXT. It scans each page for both appropriate advertiser key-words and contextual relevancy. If a match is found, a small number of words can be subtly enhanced directly within the page. IntelliTXT words are distinguished by a double-underline to identify that the word contains an advertisement link. IntelliTXT respects privacy and does not require the use of personally identifiable or behavioral information relating to an individual user.

How does it work?
The identification of words and phrases by IntelliTXT is an independent and automated
process that takes place after the article has been posted online. At no point can this process
be controlled or influenced by an editorial team. A reader's mouse passing over any highlighted key-words will be presented with a Tool Tip describing an advertiser's product or service. If the reader then chooses to find out more information they can click on the key-word and it will act like an ordinary link taking them to a page belonging to the advertising company. If the reader is not interested in the advertiser's product or service, they simply read on, with little or no disruption. The key-word list has been chosen so as to be as relevant as possible to a technology site.

Why is this being done?
Ubuntux.org remains free to our readers mainly because we want as many people as possible to be able to benefit from all the great content that we have put together. Whilst the site is free to you, we invest time and money in terms of technology and personnel. As we're sure many will appreciate, there is pressure for us to generate revenue from advertising to cover all of the costs, and this is an opportunity for us to do just that.

What do you need to do?
Nothing. Continue to use the site as you've always used it. If you see any advertiser's products or services that interest you, feel free to click on the link. Hopefully you'll benefit, the advertiser will benefit, and we will benefit too. If not, don't scroll over the keywords and don't click and your reading experience will be uninterrupted.